I still remember my first mobile phone. I must have been about 10 or 11, it was a Nokia 3310 and I thought it was the coolest thing I’ve ever had. I could keep in touch with my school friends and I could play cool games like Snake! Fast forward about 10 years and if you saw someone with a Nokia 3310 today you would probably laugh and call them poor and old fashioned.
This is because of the dramatic change in the term “mobile phone” from the 90’s to the present day. Because now, a mobile is not just a “phone” it is a fundamental element in how we live our lives. Mobiles, particularly smartphones have changed the way we communicate, do business and overall how we entertain ourselves. Imagine telling someone in 1992 that there would be phones that can play mp3’s, take photographs, help you shop online, and pretty much anything else imaginable? They would have laughed in your face!
I, like some 1 billion others am the possessor of a smartphone. Ok mine isn’t an i-phone or a samsung galaxy but I still feel like it gets the job done that a smartphone should do, and certainly more than a 3310 could even dream of doing. And it is clearly not only myself that thinks this, lets take a look at some stats;
-There are an estimated 6.5 billion mobile phone users worldwide, 1 billion of which are smartphone users
-It is estimated that this year (2013) that around 840 million smartphones of all types will be shipped
– By next year more people will be accessing the internet by their handheld rather than their standard PC or laptop.
( reference: Digital Marketing Institute)
I truly believe this is a valid estimation as I know too well the standard effect of “dual screening”. This basically means that I am always on Twitter or Facebook from my mobile whilst I am also watching the TV, just last week I was live tweeting whilst I was enjoying the WWE Elimination Chamber event. I was looking at what thousands of other users were making of what I was watching with them. It was like having them all in my house. This is only an experience I experimented with about 2 years ago, and now I can’t imagine watching a show without my phone close by.
Not surprisingly this information can and has been picked up by businesses and firms of all types all round the world, this is a process which is known as “mCommerce”. Mobile apps have changed the way we interact with brands as almost all brands have some form of app. Tesco, SuperValu and Dunnes allow you to do your shopping on your phone without even leaving your bed, RTE, TV3, ITV etc allow you to catch up with your favourite TV shows with their catch up apps as well as news apps from Sky News so you are never lefi in the lurch. If I carried on with examples I could be writing this blog until I’m 40.
This therefore gives us an estimated prediction of how mCommerece and mobile marketing in general will continue to grow;
-Unexpectedly a further massive growth is predicted in smartphone sales (an estimated 40 billion dollars in this year alone)
-The explosion of the tablet revolutionized by Apple and the i-Pad is also expected to continue ( an estimated 24 billion dollars)
-An increase in the “augmented reality”
I predict that by the year 2020 when you walk into someones house you will see no TV, no computer, no radio etc, only i-pads and i-phones that have the capability of doing everything….except downloading food!
What is even better is that mCommerce is not difficult and anyone can work it…anyone….
The app is dead, long live mobile marketing!